The Partners in Progress Programme is MABC’s flagship annual sponsorship initiative, available exclusively to corporate members. The programme is designed to elevate the profile of participating organisations while strengthening their engagement with MABC’s extensive network of business leaders, decision-makers, and stakeholders across Malaysia and Australia.
Through this programme, Partners in Progress play a vital role in supporting MABC’s mission and its year-round calendar of high-impact business and networking events. This partnership is highly valued by MABC and provides a strong, sustainable platform that benefits both the sponsoring organisations and the broader membership community.
Participation in the Partners in Progress Programme delivers premium brand recognition and sustained exposure. Partner logos are prominently featured across MABC’s communications, marketing, and publicity materials, positioning them as leading corporate organisations actively supporting strong bilateral trade and investment relations between Malaysia and Australia.
Key Benefits for Partners in Progress
Organisations that opt to become a Partner in Progress enjoy a comprehensive and enhanced benefits package, including:
Brand Visibility & Recognition
- Prominent logo placement on MABC’s website, newsletters, event collateral, and selected digital and print communications
- Recognition as an official “Partner in Progress” across MABC platforms and events
- Alignment with MABC’s reputation as a trusted bilateral business council
Event Access & Engagement
- Complimentary invitations to selected MABC signature events and networking sessions
- Priority access and preferential rates for additional events, forums, and roundtables
- Opportunities to host or co-brand selected MABC events, subject to availability
Corporate Exposure & Thought Leadership
- Opportunities for corporate profiling through MABC publications, e-newsletters, and digital channels
- Potential speaking or panel participation opportunities at MABC events
- Enhanced visibility among senior executives, policymakers, and industry leaders
Membership & Networking Value
- Complimentary corporate membership with MABC for the sponsorship year
- Direct access to MABC’s corporate and government networks in both Malaysia and Australia
- Strengthened relationships with fellow Partners, members, and strategic stakeholders
The Partners in Progress Programme offers a strategic platform for organisations seeking meaningful engagement, sustained brand exposure, and long-term value through active participation in the Malaysia–Australia business community.
