Petronas Lubricants International (PLI), the global lubricants manufacturing and marketing arm of Petroliam Nasional Bhd, has opened a new office in Parramatta on Friday, marking its expansion to form a wider Asia-Pacific portfolio.
PLI said in a statement that through the establishment of PLI Australia Pty Ltd (PLIA), it expected to better serve its customer base in Australia and New Zealand, as well as to realise its plan to capture 4% of the market share in the two countries by 2021 and increase the company’s sales volume by 32%.
PLI managing director and group chief executive officer Giuseppe D'Arrigo said: “We are pleased to officially establish our business operations in Australia, after being present here for almost 15 years through our partnership with CNH Industrial. This will greatly enlarge our reach and significantly strengthen the presence of Petronas brand in the Asia-Pacific region as part of the group’s bigger market expansion strategy.”
Petronas Lubricants’ presence in Australia/New Zealand dates back to 2002. It first introduced its AmbrA and AkcelA lubricants in Australia through a third-party licensing agreement whereby proprietary formulations of both products were developed in collaboration with CNH Industrial, for the latter’s agricultural, construction machinery and industrial vehicles.
Established in 2008, PLI manufactures and markets a full range of high-quality automotive and industrial lubricants products in over 80 markets globally.
Headquartered in Kuala Lumpur, it has over 30 marketing offices in 27 countries, managed through regional offices in Kuala Lumpur, Turin, Belo Horizonte, Chicago and Durban.
Source: The Star, 18 March 2016